Do you struggle to come up with engaging content for your social media channels?
Are you looking for ways to generate new content ideas?
To keep your social media content fresh and engaging, you need to tap into new content formats. In this article, you’ll learn how to use different content formats to make your social media content more engaging.
1. Know Your Audience
Before you start curating content, it’s crucial to know who your target audience is. If you don’t, you may end up sharing articles, videos, and other content that doesn’t resonate with them.
To get a better understanding of your target audience, you can create buyer personas. Buyer personas are semi-fictional representations of your ideal customer based on market research and real data about your existing customers.
In addition to the basics, like their age, gender, and location, you should also include information about your target audience’s interests, hobbies, and the types of content they like to consume. This will help you find and share content that’s more likely to engage your audience.
You can create a buyer persona using our free tool.
2. Start with a Strategy
You should never post on social media just for the sake of posting. Instead, take a strategic approach to your social media content.
Start by setting clear goals for your social media marketing. Your goals might include increasing brand awareness, driving traffic to your website, generating leads, or boosting sales. Once you know what you want to achieve, you can start to develop a strategy that will help you reach those goals.
Decide which social media platforms you want to use, what type of content you want to post, and how often you want to post. You should also create a content calendar to help you plan your posts in advance and stay organized.
A well-thought-out social media marketing strategy will help you achieve your goals and get the most out of your social media marketing efforts.
3. Schedule Content Curation
When it comes to content curation, the key is to be proactive and strategic about the content you’re sharing. That means taking the time to find and schedule content in advance.
By scheduling your curated content, you can ensure that you’re sharing a good mix of content types and that you’re not overwhelming your followers with too much content at once. You can also make sure that your curated content is being shared at the best times for your audience.
4. Create a System for Content Curation
Instead of scrambling to find content to share on social media, establish a system for consistent content curation.
This might include setting aside time each week to look for new content, or using a social media management tool to schedule your posts in advance.
If you’re working with a team, create a content calendar to keep everyone on the same page.
By establishing a system, you can make sure you’re consistently sharing high-quality content that your audience will love.
5. Follow Industry Thought Leaders
Following industry thought leaders is a great way to stay up-to-date on the latest news and trends in your industry. It can also provide you with some great content curation opportunities.
If you come across a great piece of content that an industry thought leader has shared, consider sharing it with your own audience. Not only will you be able to provide your followers with valuable content, but you’ll also be able to leverage the thought leader’s credibility to boost your own.
You can also use this strategy to identify potential thought leaders to follow. If you see that a thought leader has shared a piece of content that you find particularly valuable, consider following them on social media to see what else they have to say.
6. Set Up Google Alerts
Google Alerts is a free tool that allows you to monitor the web for content that’s relevant to your audience, and you can set it up to alert you to new content based on keywords or phrases.
For example, if you want to find content about “marketing” that you can share with your audience, you could set up a Google Alert for “marketing” and receive an email whenever new content is published on the web that matches your keyword.
You can then review the content and decide whether or not you want to share it on your social media profiles.
7. Use a Content Curation Tool
If you’re feeling overwhelmed at the idea of manually curating content for your social media, don’t worry. There are plenty of tools out there that can help you.
Content curation tools like Circleboom, Feedly, Scoop.it, and Pocket allow you to easily find, organize, and share content from around the web. These tools use algorithms to suggest content that’s relevant to your audience, and many of them also allow you to search for content by keyword or topic.
Using a content curation tool can save you a ton of time and effort, and it can also help you find content that you might not have come across otherwise.
8. Ask Your Audience
One of the best ways to ensure you’re creating content that resonates with your audience is to ask them what they want to see.
Conduct a poll on Instagram or Twitter, or ask an open-ended question in your posts to get feedback. You can even create a post that’s just a simple question, like “What are your top tips for [insert topic here]?”.
This is a great way to get your audience involved in the conversation and make them feel like they have a say in the content you create. Plus, you can use their responses to create new posts or even quote them directly in your content.
9. Share User-Generated Content
User-generated content (UGC) is content that is created and shared by your customers, fans, and followers. This can be anything from photos and videos to reviews and testimonials.
Sharing UGC is a great way to build social proof. It shows that people like your brand and are willing to share their experiences with others.
It can also be a great way to get new ideas for your own content. If you see that people are sharing photos of your product, you can use those photos in your own posts.
Or, if you see that people are asking questions about your business, you can create a post to answer those questions.
Not only does UGC help you build social proof and get new content ideas, but it also saves you time. Instead of creating all of your own content, you can share content that has already been created by your customers.
10. Use Social Media Analytics
Using social media analytics can help you determine what types of content your audience is most likely to engage with.
You can use these insights to inform your content curation strategy and increase engagement with your social media posts.
For example, if you notice that your audience tends to engage more with video content than other types of content, you can make sure to include more video content in your curated posts.
Similarly, if you notice that a certain type of curated content tends to get more likes and shares, you can use that information to inform your content curation strategy.
11. Share Evergreen Content
Evergreen content is content that stays relevant and fresh over time. It’s the opposite of timely or “current events” content.
By sharing evergreen content, you can save time and effort on content creation while still providing value to your audience. This is especially true if you’re sharing content on platforms like Pinterest and Instagram, where posts can be discovered months or even years after they’re published.
Some examples of evergreen content include:
• How-to guides
• Tutorials
• Listicles
• Roundup posts
• Glossaries
• Frequently asked questions (FAQs)
When curating evergreen content, be sure to check the publish date of the content to make sure it’s up-to-date. If the content is outdated, it could harm your reputation and credibility.
12. Create a Content Calendar
Once you’ve identified the types of content you want to curate, it’s time to create a content calendar. A content calendar is a schedule that dictates when and where you’ll publish your content.
Creating a content calendar can help you plan your content in advance, stay organized, and ensure that you’re consistently publishing content to your social media profiles. Plus, it allows you to easily see what types of content you’ll be posting and when.
When creating your content calendar, you should consider the types of content you’ll be curating, the frequency with which you’ll be curating content, and the platforms you’ll be posting your curated content to.
You should also consider the time of day and day of the week that you’ll be posting your curated content. This can help you maximize the reach of your posts and ensure that you’re reaching your audience when they’re most likely to be online.
Conclusion
Content curation is a great way to publish high-quality, relevant content on a consistent basis. These tips should help you get started on curating content that both engages your audience and helps them out.
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