There’s a lot of noise out there when it comes to social branding. People are everywhere and they’re talking about everything, which makes it hard to truly connect with anyone.
The good news is that there are a few things you can do to help your brand stand out from the crowd. By following a few simple tips, you can make a lasting impact that will help you connect with your audience and increase your bottom line.
1. Create a social media style guide
The first step in creating a consistent social brand is to create a style guide. A social media style guide is a set of rules and guidelines that your team can follow to make sure that your social media posts are consistent and on-brand.
Your style guide should include things like your brand colors, fonts, voice and tone, and more. You can also include examples of different types of posts that you want your team to create.
Creating a social media style guide is a great way to make sure that your team is on the same page when it comes to your social media marketing.
2. Find your brand’s voice
Your brand’s voice is the way you communicate with your audience. It’s not what you say, but how you say it.
Your voice should be consistent across all your social media platforms. It’s what helps you build a relationship with your audience and humanizes your brand.
To find your brand’s voice, think about the personality traits that best represent it. Are you funny and casual? Or are you more serious and professional?
Let’s say you own a dog grooming business. Your brand could be funny and casual. You could use playful language and share light-hearted posts on your social media profiles.
However, if you owned a company that provided social media consulting services, you might want to be more professional and serious in your communication. You could use industry-specific language and share news and trends in the social media world.
The most important thing is to be authentic. Your brand’s voice should be a natural extension of your company’s values and mission.
3. Use a consistent color scheme
Color is one of the first things people notice about your social media posts. Using a consistent color scheme can create a cohesive look that makes your posts stand out. The same principle applies when designing your website—choosing the right eCommerce website color schemes can significantly impact how visitors perceive your brand and influence their purchasing decisions.
When choosing colors for your social media posts, consider your brand’s color palette. If you don’t already have one, you can use a tool like Coolors to create one.
Once you have a color palette, you can use it to create a variety of different color schemes for your social media posts. For example, you could create a monochromatic scheme using different shades of the same color, or a complementary scheme using two colors that are opposite each other on the color wheel.
Whatever color scheme you choose, make sure to use it consistently across all of your social media posts. This will help create a cohesive look and feel for your brand.
4. Post content relevant to your brand
I know it can be tempting to share the latest viral meme or trending news article, but if it’s not relevant to your brand, then it’s not doing you any favors.
When you post content on social media, ask yourself: How does this support my brand? If you can’t answer that question, then you might want to think twice about sharing it.
That doesn’t mean you can’t have fun with your content. In fact, you should! But make sure that whatever you post is in line with your brand’s values and personality.
For example, if you’re a fitness brand, then sharing a funny meme about working out is totally on-brand. But if you’re a financial services company, then that same meme might not be the best choice.
5. Use the same filter on all photos
Photo filters are a great way to make your images look more professional and on-brand. But with so many filters to choose from, it can be easy to end up with a feed that looks like a patchwork quilt.
To make sure your feed stays consistent, choose one or two filters that you like and use them on all of your images. This will give your feed a cohesive look and make your brand instantly recognizable.
If you’re not sure which filter to use, think about the colors and tones that are most closely associated with your brand. For example, if you’re a health and wellness brand, you might want to use a filter that makes your photos look bright and fresh.
6. Be consistent with your posting schedule
Consistency is key when it comes to your posting schedule on social media. If you’re not consistent with your posting schedule, it can be hard for your audience to know when to expect your content.
Posting consistently also helps you stay top-of-mind with your audience, and it can help you get more engagement on your posts.
To make sure you’re posting consistently, create a social media content calendar. This will help you plan out your posts in advance and make sure you’re posting on a regular basis. Try to learn the best time to post on TikTok and other platforms to make your content go viral.
You can use a tool like CoSchedule to create a social media content calendar, or you can create your own in Google Sheets or Excel.
Pro Tip: When creating your social media content calendar, be sure to include a mix of different types of posts, such as photos, videos, links and status updates.
7. Use the same logo and image of your product
Using your product images in your social media posts is a great way to showcase your products and grab the attention of potential customers.
But, make sure you’re using the same images across all of your social media profiles. This will help to create a consistent look and feel for your brand.
You should also use the same profile picture and cover photo on all of your social media profiles. This will help people recognize your brand, no matter what platform they’re on.
For your profile picture, you can use your logo or a picture of yourself if you’re the face of your brand. For your cover photo, you can use a picture of your product or a picture that represents your brand.
8. Share customer testimonials
One of the best ways to establish trust in your brand is to share customer testimonials and reviews. This shows potential customers that your brand is credible, trustworthy and has a track record of delivering results.
You can share customer testimonials on social media in a variety of ways, including creating graphics, videos or carousels that highlight the testimonials. You can also share written testimonials in the captions of your posts, or ask your customers to share their own testimonials on their social media profiles and tag your brand.
Sharing customer testimonials is a great way to build social proof and establish trust in your brand.
9. Use the same hashtags in all posts
Hashtags are a great way to get your content in front of new audiences on social media. By using a mix of popular and niche hashtags, you can increase the visibility of your posts and attract new followers who are interested in what you have to say. Looking at top trending marketplace websites, you’ll notice they consistently use specific branded and industry-related hashtags to maintain visibility and engagement.
But, if you use different hashtags in every post, it can make your brand look inconsistent and unorganized. Instead, create a list of 5-10 hashtags that are relevant to your brand and use them in all of your posts.
Using the same hashtags in all of your posts will help you build brand recognition and get your content in front of the right people.
10. Create a content calendar
If you want to be consistent on social media, you need to have a plan. And, the best way to plan your social media marketing is to create a content calendar.
A content calendar is a schedule of when and where you’ll post your social media content. It can be as simple as a spreadsheet or as complex as a dedicated social media management tool.
When creating your content calendar, you should plan your posts at least a week in advance. This will give you enough time to write your posts, gather any necessary images and get your posts scheduled.
Pro tip: Use a social media management tool like Hootsuite to create and schedule your posts in advance. This will help you save time and ensure that your posts are published at the optimal times.
11. Share your brand’s story
People love stories. They can help you build a deeper connection with your audience and make your brand more relatable.
Your story doesn’t have to be an epic tale of overcoming adversity. It can be as simple as why you started your business and what you hope to achieve with it.
Your story can also be shared in many different ways. You can create a video, a blog post, an infographic, a series of social media posts, or a combination of these.
The key is to be sure that your story is consistent and that every element of it reflects your brand in a positive light.
12. Use the same call-to-action
Every social media post should have a goal. That goal might be to drive traffic to your website, get people to sign up for your email list, or simply to get them to engage with your content.
Whatever your goal is, you should make sure you’re using the same call-to-action (CTA) in all of your social media posts. This will help you build consistency and make it easier for your followers to know what to do next.
If you’re using a different CTA in every post, it can be overwhelming for your followers and they might not take any action at all. By using the same CTA in all of your posts, you’ll make it easier for them to know what to do next and you’ll be more likely to get the results you want.
13. Engage with your followers
If you’re not engaging with your followers, you’re missing out on a huge opportunity to build a strong social brand.
Engaging with your followers shows them that you value their input and that you’re listening to what they have to say. It also helps you build relationships with potential customers and brand advocates.
Make sure to respond to comments on your posts, answer questions and thank people for sharing your content. You can also engage with your followers by asking them questions, running polls and sharing user-generated content.
Conclusion
Consistency in your social media strategy is a key element in building a successful brand. By sticking to the same colors, logos, and types of posts, you’ll help your audience get to know and trust your brand over time.
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